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The Power of Aww

What drives social media at the Monterey Bay Aquarium?  There are plenty of things—like our animals, exhibits, events, and conservation efforts. But more than anything else, it’s the power of Aww. What’s Aww? It’s nothing less than the universal currency of social media. You know:  kids under sedation after a dentist visit. Talking dogs. And…

Paxton Dirt

In Paxton, winter relinquished its hard grip on the land slowly, the bony fingers of the season unfurling to reveal the mud beneath. What was uncovered belied the stark beauty of the other seasons—there was only tenacious, axle-deep mud on the narrow roads, and the nakedness of the trees awaiting the mysterious spring messages to…