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The Power of Aww

What drives social media at the Monterey Bay Aquarium?  There are plenty of things—like our animals, exhibits, events, and conservation efforts. But more than anything else, it’s the power of Aww. What’s Aww? It’s nothing less than the universal currency of social media. You know:  kids under sedation after a dentist visit. Talking dogs. And…

Senior Aquarist Julia Mariottini with a giant pacific octopus (Enteroctopus dofleini) working in the service area of the Cephalopod gallery.

The Not-so-Secret to Social Media Success

At the Monterey Bay Aquarium, our social media presence has grown faster than an algae bloom over the last few years. Our Facebook audience alone has gone from a few thousand to more almost 220,000. We’re pushing 200,000 followers on Google+, 60,000 on Tumblr and 26,000 on Twitter. When we post to Facebook, we typically…